Minnesota Potlucky

 

The Minnesota Lottery partnered with celebrity chef Andrew Zimmern on a new scratch game called Minnesota Potlucky. As a part of the campaign, we created an interactive online experience that let fans join Andrew inside his Potlucky Kitchen (the only food website where the cooking utensils were chainsaws, flamethrowers and wood chippers). Besides the entertainment value,

the experience was also used as a platform to download some of Andrew's favorite potluck recipes. Playing the lottery has never tasted so delicious.
 

Campaign included ticket concept and design, broadcast, print, OOH, social, digital, interactive video and press kit.