Baylor College of Medicine

 

In the highly competitive medical advertising market, Baylor needed a campaign that would stand out from the competition. We turned to the rock star Baylor doctors and emotional patient stories to set Baylor apart. The patient stories we chose went far beyond recovery and getting back to everyday life. How do you recognize a Baylor doc? In the amazing things they help others achieve.
 

Campaign included print, video, digital and installation pieces.