MNsure: 2018 Campaign
The 2018 health insurance open enrollment period was filled with confusion because of the uncertain future of the Affordable Care Act and what that meant for MNsure. Our approach calmed Minnesotans' concerns by reiterating how stable (and funded) MNsure is, and secondarily dispelled stereotypes of income level eligibility for financial aid.
Campaign included broadcast and online video.
2017 Campaign
Nobody likes shopping for health insurance. It's a chore that can be really frustrating and complicated. For the 2017 MNsure campaign, we took a brutally honest approach to address the challenges of shopping for health insurance, and although MNsure can’t fully solve that burden, it can at least make it a little less awful.
Campaign included video and social.
An additional video reminded people that MNsure's purpose is to help all Minnesotans shop, compare and choose affordable healthcare.