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Medtronic
Medtronic needed a platform to highlight their cutting-edge products while establishing leadership in the surgical field, and the ACS Clinical Congress—the largest conference of surgeons in the world—was the perfect opportunity to do just that. Our campaign presented surgery for what it truly is—
an art form—and gave physicians credit for their craft while positioning Medtronic as the ideal partner to help advance the field.
Campaign included OOH, experiential, tradeshow and event signage.
'Advancing the art' messaging greeted surgeons at the airport and directed them to the Medtronic booth at the conference.
At the convention, conference-goers were drawn in by a ten-foot-tall interactive wall that blended entertainment and information, and put surgeons in the driver seat to learn more about Medtronic's latest products.
To further enhance their leadership status in the field, Medtronic hosted a reception with industry leaders at Boston's Institue for Contemporary Art. The event included 'Advancing the Art' messaging and positioned surgery alongside more traditional forms of art.
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