Bauer Hockey

 

Most amateur hockey players have worn the same brand of skates since they were peewees. We disrupted this behavior by encouraging players to find their "winning fit"; the best-fitting skates for their particular foot. A better-fitting skate means better performance every time they step on the ice. We further motivated amateurs to find their winning fit by creating the Bauer Fit Challenge; a weekend event for amateur players to try on skates and win cool prizes.

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Campaign included print, in-store, in-arena, video and social.